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| The Campaign Manager: Running and Winning Local Elections (Third Edition) | 
 enlarge | Author: Catherine Shaw
Publisher: Westview Press
Category: Book
List Price: $36.00
Buy New: $32.40
You Save: $3.60 (10%)
Buy New/Used from $32.40
Avg. Customer Rating:  (14 reviews)
Sales Rank: 40561
Languages: English (Original Language), English (Unknown), English (Published)
Media: Paperback
Edition: Third Edition
Number Of Items: 1
Pages: 416
Shipping Weight (lbs): 1.4
Dimensions (in): 8.9 x 5.8 x 1.2
ISBN: 0813342228
Dewey Decimal Number: 324.70973
EAN: 9780813342221
ASIN: 0813342228
Publication Date: May 11, 2004
Release Date: May 11, 2004
Shipping: Eligible for Super Saver Shipping
Availability: Usually ships in 24 hours
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| Customer Reviews:
 GET This Book July 17, 2006
5 out of 7 found this review helpful
This book is absolutely fabulous. If you are even thinking about running for office (at any level) or working on an issue-based like a school bond, GET this book. It's written in clear language for those of us who are not political nerds. It also has tons of good examples.
Catherine Shaw's Campaign Manger: A Blueprint for Success December 9, 2004
18 out of 19 found this review helpful
I recently finished working on a local State Senate race where we used Shaw's book as a manual for each course of action in our campaign. I was very impressed with the book's clear direction and insightful reasoning. We won our race because each step we took made sense and Shaw's book influenced our decision making process in every way. I highly recommend that anyone who thinks about running or participating in a local election reads and uses Shaw's book. We would not have been so successful without it.
It's all in there! May 30, 2004
13 out of 15 found this review helpful
This book seriously has everything you need to know for running a local election. Whether you plan to read it cover to cover, or look things up as you go, this book will tell you what you need to know to be successful. Catherine Shaw has graciously written down everything she knows about a campaign and handed it to us on a silver platter. The only way to learn more than you learn with this book would be to work with Ms. Shaw in person! Don't run a local election without it!
Excellent resource! October 29, 2003
11 out of 11 found this review helpful
I've now had a chance to read or review a number of the top-rated campaign books. Without exception The Campaign Manager was the most helpful: it's a hands-on, how-to manual that's easy to read and covers all aspects of a campaign.The biggest selling point is that it is clear the author draws from years of direct campaigning experience. Every section has great tips for saving money and being more competitive in a market where "money is king." While it covers computer-driven organizational systems there are also systems for those who are not so technologically inclined. It's clear that Shaw knows when you're working a grassroots campaign you sometimes need to adapt to a volunteers' level of expertise not the other way around. This book is a real field guide and the best tool you could have in winning an election.
 More appropriate for first-time candidates and novices February 17, 2002
46 out of 50 found this review helpful
I bought this book hoping to get some ideas and insights on grassroots organizing, but I was dismayed to find that the book is much more elementary than I anticipated. It seems like a good resource for someone running for school board or a small town's council. However, if you're looking for pointers on running/managing a campaign, you may be better served by another book, perhaps Daniel Shea's "Campaign Craft." The book also fails to address the increasingly important technological aspect of modern campaigning, recommending that you keep track of your supporters via index cards. While reliable, this method is not exactly on the cutting edge of the campaign industry.
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