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| Running for Office: The Strategies, Techniques and Messages Modern Political Candidates Need to Win Elections | 
 enlarge | Author: Ronald A. Faucheux
Publisher: M. Evans and Company, Inc.
Category: Book
List Price: $35.00
Buy New: $19.95
You Save: $15.05 (43%)
Buy New/Used/Collectible from $17.24
Avg. Customer Rating:  (7 reviews)
Sales Rank: 401136
Languages: English (Original Language), English (Unknown), English (Published)
Media: Hardcover
Number Of Items: 1
Pages: 220
Shipping Weight (lbs): 1
Dimensions (in): 9.1 x 6.2 x 0.9
ISBN: 1590770102
Dewey Decimal Number: 324.7
EAN: 9781590770108
ASIN: 1590770102
Publication Date: September 25, 2002
Availability: Usually ships in 1-2 business days
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| Editorial Reviews:
Product Description
This is your first and last stop for everything you need to know about winning the political game in the modern world of expensive, competitive campaigning.
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| Customer Reviews: Read 2 more reviews...
 Decent book; geared toward big-money candidates with pre-existing connections May 21, 2007
6 out of 6 found this review helpful
When I ran for office in 2004, I purchased four or five how-to-run-a-campaign books, and while they all included some unique insights (this one included), RUNNING FOR OFFICE was easily the least helpful of the bunch. The worst aspect of this book is that it presupposes that you're going to be running a big-money campaign as a Democrat or Republican, and that you have wealthy friends and/or political connections. If that is the case, then do you really need this - or any - book? I would not discourage a potential candidate from purchasing and reading this book, but it should not be your first or only choice. There are much better how-to-run-for-office books out there. Check my other reviews.
 Excellent Resource For The Modern Campaign!!! February 13, 2006
4 out of 4 found this review helpful
Ron Faucheux does an excellent job of laying out what you need to know when you are running for office. You can be assured that every word in this book comes from working on over 100 campaigns.
This is a resource for the candidate, campaign manager, and staffer alike. All can use this book to help in the modern campaign.
Topics include: a checklist for before you announce, strategy, message, fundraising, voter contact, using consultants, debating, and more!
I think that every candidate and potential candidate should read this book early on. It gives valuable advice that helps in every step along the campaign trail.
Along with RUNNING FOR OFFICE, I suggest buying WINNING ELECTIONS also by Faucheux. These two books complement each other and will guide you through election season.
Any more reviews of this book out there? August 3, 2005
7 out of 19 found this review helpful
I'm curious about this book, but I'm wondering why three of the four reviews were posted from San Diego, why two of those three were by the same person, and why two of those three (not by the same person) were posted on the same day.
To post this review I have to give it some rating, so I'm giving it three stars which is the middle of the range, though I haven't read the book. I would just like to hear from more people who I can be confident HAVE actually read the book.
 Lists for the candidate to work through February 22, 2005
19 out of 22 found this review helpful
The book provides a long set of lists for the potential and declared candidate. There is no mention of getting along with your political party.
Decision to run:
1. Do I want the job?
2. Do I know what I want to do with the job?
3. Can I take the time?
Etc.
25 first steps:
1. Make a final, irrevocable decision
2. Determine the rationale for your candidacy
3. Get your resume in order
...
7. Raise seed money
8. Get professional help
...
10. Take a poll
Etc.
Elements of Campaign strategy
1. Position strategies (the issues)
2. Message sequence strategy (prepared sequence with desired emotional path)
Timing and intensity strategy (build intensity over time)
Mobilization strategy (rely on word-of-mouth)
Opportunity strategy (be opportunistic)
Crafting your message:
1. Do the demographics
2. Profile voters
3. Identify a winning coalition profile
Etc.
Art of attack:
Be believable, clear, logical, etc.
Estimating costs:
Raising money 1
Raising money 2
Raising money 3
Etc.
Spending money:
Hiring consultants
Buying media time
The perfect image
Slogans
Debates
And, Handy Tips for the Campaign Trail:
1. Don't let the bastards get you down
2. Always keep your cool
3. The goal is winning
Etc.
There isn't much use of anecdote. The book offers nothing but simple and direct advice.
Great resource for new candidates May 26, 2003
1 out of 17 found this review helpful
Faucheux's book is a great resource for new candidates. I gave two copies to friends who are running for local offices and they loved it. It covers all the essentials of running for public office and is a bargain at this price.
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