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| The Campaign Manager: Running and Winning Local Elections (Third Edition) | 
 enlarge | Author: Catherine Shaw
Publisher: Westview Press
Category: Book
List Price: $36.00
Buy New: $28.75
You Save: $7.25 (20%)
Buy New/Used from $24.95
Avg. Customer Rating:  (14 reviews)
Sales Rank: 32858
Media: Paperback
Edition: Third Edition
Number Of Items: 1
Pages: 416
Shipping Weight (lbs): 1.4
Dimensions (in): 8.9 x 5.8 x 1.2
ISBN: 0813342228
Dewey Decimal Number: 324.70973
EAN: 9780813342221
ASIN: 0813342228
Publication Date: May 11, 2004
Release Date: May 11, 2004
Availability: Usually ships in 1-2 business days
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| Editorial Reviews:
Product Description
The Campaign Manager is a clear and concise, must-have handbook that is based on the author's three terms as mayor of Ashland, Oregon, and her numerous successes in managing campaigns. Supportive of both candidates and issues, this handbook gives political novices and veterans alike a comprehensive and detailed plan for organizing, funding, and publicizing local political campaigns. Finding the right message and targeting the right voters with it are clearly explained by means of specific examples, anecdotes, and illustrations. Included is in-depth information on assembling campaign teams, precinct analysis, canvassing, and dealing with the media. The Campaign Manager is an encouraging, lucid presentation of how to win elections at the local level. Thoroughly revised and updated, this new edition now covers campaign technology methods in every chapter, and includes expanded material on direct mail, effective yet inexpensive television spots, and how to get the most reach for your campaign dollar. Also included are updates on working vote-by-mail elections for better results, organizing your database for campaign workers and donors, and fighting negative campaigns.
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| Customer Reviews: Read 9 more reviews...
 Great book for campaign managers December 9, 2007
1 out of 1 found this review helpful
This book has been invaluable to me while serving as campaign manager for a mayoral candidate. I'd never run any kind of campaign before and this book was a great tool to help me do a better job. This book also talks about running an issue campaign. I highly recommend it!
Very good book for campaigns in the US June 1, 2007
7 out of 7 found this review helpful
Must of us have no clue at all what it means and what is involved in the organization of a political campaign. This book is a bible to run a campaign or to be a manager for one. It goes from the initial thinking that needs to be done before a candidate even considers running to what are the final steps when the campaign is through. Every step of the process is covered. It is really an amazing book. The only caveat that I would point out it is its strong focus on US campaigns, thus if you are not American and are thinking about campaigns outside the US this book will not cover foreign issues and also it may bias you. I.E. In other countries politicians do not raise funds in events where people go to hear them, on the contrary, many politicians especially in Latina America try to provide incentives for people to go to their speeches (of course this is controversial) and the book for example goes into this kinds of fundraising, that do not happen outside the US. In general however, it provides an excellent framework for a very organized and focused campaign.
Good but a little dated - hope the 3rd edition is better May 27, 2007
4 out of 4 found this review helpful
Catherine M. Shaw provides a plethora of information on running a campaign for local office. I have read four or five books on the subject, and this one is probably the best - certainly the most thorough! There are two flaws, however: 1) Ms. Shaw's recommendations are very low-tech. She advises you to set up various notecard systems, etc., that could be much more easily handled with computer software. Using the web, blogs, etc. isn't really mentioned at all. 2) From my experience, Ms. Shaw's expectations for masses of volunteers is a little (LOT!) more than the average candidate can really hope for. Maybe if you live in a politially astute area of the country like Portland, but for us folks in the mid-west, getting even two or three volunteers for a state house campaign (of an incumbent!) is quite an accomplishment. Her recommendations assume you'll have an unpaid staff of 10, 20 or more. Still, even with these flaws in mind, this is a pretty good guide. I recommend it.
 Excellent Resource May 23, 2007
I work in Professional Politics, and I absolutely love this book! It gives you a vast amount practical advice about running a political campaign. I describe it in my listmania list as "Pure Gold." Goes over everything you need to know about a local election. Even good a primer when working on a federal level race.
Awesome Book August 25, 2006
6 out of 8 found this review helpful
As a rookie campaign manager for a tax levy that was already defeated once, I needed to learn and learn fast. That's what this book helped me do. I've practically worn out some sections refering back to them time and time again. We are just entering the actual campaign, but I feel very confident with my campaign plan, and I am ready.
I highly recomend this book to any rookies out there!
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